Chants of “bullsh*t,” “AEW,” and “restart the match” rang out at the Golden 1 Center as the Sacramento crowd responded to the finish of Hell in a Cell on Sunday night.
The fans rejected Seth Rollins and The Fiend’s Universal Championship Hell in a Cell match ending without a decisive finish.
The story of the end of the match was that — no matter what he did — Rollins couldn’t put The Fiend away. He hit curb stomps, used weapons, and hit a Pedigree but couldn’t get the win. Rollins put a ladder and a chair on top of The Fiend’s head and smashed a toolbox into them repeatedly.
Rollins put the toolbox with the ladder and chair and then got a sledgehammer. The referee warned him not to use it, but Rollins used it anyway. The referee called for the bell, with the match seemingly ending in a disqualification or no contest.
WWE.com called the finish “a match-stoppage ruling that led to Rollins retaining the title.”
The Fiend was about to be stretchered out after the match, but he recovered and put Rollins in the Mandible Claw. The post-match angle also saw The Fiend hit Sister Abigail on Rollins outside of the ring, another Sister Abigail on the exposed floor, and then put Rollins back in the Mandible Claw.
This was Bray Wyatt’s second televised match as The Fiend. WWE used a new presentation element for it, with there being dark red lighting for the match.
Last year’s Hell in a Cell pay-per-view main event also ended without a decisive finish. Roman Reigns and Braun Strowman’s Hell in a Cell match was ruled a no contest after Brock Lesnar got involved.